Posted by Jack on Pat's blog: I think there needs to be a more active solicitation of new ideas.
There needs to be more agency investment in TV/Press ads advising people with half-baked ideas what help is available and what they need to do to qualify to get that help. A lot of ideas never get out of the garden shed because people don’t know what to do with them. Anyone working a day job and building a prototype in the evenings has very little time left to wade through the red tape to find out how to access any available help.
There may be more help available than people realise.
