IGOpeople

Janet Cavanagh suggested on Pat's blog: Some great ideas in this blog, but I have heard most of them before. Lots of things are being done out there, but much of the money is going into ideas that will simply not fly when they go to market. I believe that more investment should be made in weeding out the non-flyers and focussing on the potential winners before the money is spent on grants, mentoring, start your own business courses, etc. etc. etc. (i.e. providing jobs for a large number of civil servants!) Detailed market research and a strong market entry strategy should be the number one priority, before the prototype is built, (and time and money wasted on delivering a product without a customer). Just imagine yourself in the Dragon’s Den without a potential market !