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Almost every person that owns a website has an interest in SEO and wants their site to appear high in Google. SEO is a pretty big area, however there are many small things people can do with their sites to improve their Google rankings.
Page Titles are one important factor and people should consider the following. Most websites sell a varity of different products e.g tvs, laptops, mp3 players etc. If you have a separate page for each different kind of product you sell then you should include relevant keywords in each of those page titles.
So on your Sony TV`s page for example your page title could be:
"Buy flatscreen Sony TV"
and on your Toshiba Laptop page the page title could be:
"Buy 13" Laptop from Toshiba"
The important thing is to get repevant keywords into your page titles. Most sites have the same pagetitles on each page. Page Descriptions and Page Keywords should also be individualised.
Remember this technique alone wont get you on top of the first page in Google but it will help - Having relevant keywords with an attention grabbing message might entice people to click your link even if you are not at the top.
05 Feb 13:52
Thanks for sharing that Shane. Not enough companies pay attention to the Title Tags on their sites. It is one of the few elelments of your content that Google will reproduce verbatim; both in the Browser and in the Search Engine Results Pages. You may be interested to know that the IIA are running a course on SEO/SEM at the end of the month and includes this topic: http://www.iia.ie/events/event/196/introduction-to-search-marketing/
representing IIA